Checkout Friction Audit
Find and remove the steps that make shoppers abandon checkout. Delivered by Gravmo for businesses across India.
What is checkout friction audit?
Find and remove the steps that make shoppers abandon checkout. We review checkout steps, guest checkout, shipping and COD clarity, payment options, trust signals and errors on mobile.
Fastest response on WhatsApp. Send us a message about checkout friction audit and we usually reply within working hours the same day.
What is included
- Checkout walkthrough
- Drop-off analysis
- Payment and shipping review
- Trust signal check
- Fix plan
Who this service is for
- Shopify and WooCommerce stores
- D2C brands
- Stores with high abandonment
How we measure success
- Checkout completion rate
- Cart abandonment
- Revenue per visitor
Timeline
1 week. Exact timelines are agreed in writing once we understand your starting point.
Our process
- Diagnose. Analytics, heatmaps, speed and UX review.
- Prioritise. Rank issues by impact and effort.
- Design. Wireframes, copy and fixes.
- Implement. Build, test and launch.
- Measure. Track conversion and experience changes.
Why Gravmo for checkout friction audit
- Evidence before opinion: Data and user behaviour guide every change.
- Mobile-first: Most Indian visitors arrive on phones.
- Speed matters: Core Web Vitals and real-device testing.
- Trust built in: Proof, policies and contact options where they matter.
Checkout Friction Audit in metro cities
- Delhi
- Mumbai
- Bengaluru
- Hyderabad
- Chennai
- Kolkata
- Pune
- Ahmedabad
- Gurugram
- Noida
- Jaipur
- Lucknow
- Chandigarh
- Indore
- Kochi
- Surat
- Nagpur
- Bhopal
- Coimbatore
- Visakhapatnam
- Vadodara
- Patna
- Ranchi
- Bhubaneswar
- Guwahati
- Thiruvananthapuram
- Kanpur
- Ludhiana
- Thane
- Navi Mumbai
Frequently asked questions
Should we offer COD?
For many Indian categories yes, with confirmation steps to reduce RTO.
Do you redesign the whole website?
Not always. Often targeted fixes to key pages deliver faster results than a full redesign.
Which platforms do you work with?
WordPress, Shopify, WooCommerce, Webflow and custom HTML sites.
Is checkout friction audit available in my city?
Yes. Gravmo delivers checkout friction audit remotely across India, with dedicated pages for 30 metro cities. Message us on WhatsApp to discuss your location and goals.
Related website and conversion services
- Website Conversion Audit
- Landing Page Design and Copy
- Website UX Review
- Website Accessibility Review
- Website Speed and Core Web Vitals Audit
- Website Content Refresh
- Website Analytics Configuration
- Lead Form Optimisation
- Trust Signal and Testimonial Strategy
- Website Maintenance and Content Operations
- A/B Test Planning
- Website Migration SEO Checklist
- Multilingual Website Content Setup
Ready to grow with Gravmo?
Tell us about your business and goals. We will review your current marketing and suggest a practical plan, with no obligation.