How We Work

Our approach

Gravmo uses the same disciplined process across all four practices, adapted to each channel. The goal is to make decisions with evidence, communicate clearly and keep improving.

Digital Marketing Agency

1. Discovery and audit. We review your website, analytics, ad accounts, competitors and current lead quality.
2. Strategy and forecast. We define target audiences, channel mix, budget split and realistic ranges for leads or sales.
3. Build and launch. Landing pages, tracking, campaigns, content calendars and SEO fixes are set up and launched.
4. Optimise weekly. We adjust bids, keywords, creatives and audiences based on cost per result, not clicks alone.
5. Report and scale. Monthly reviews decide where to add budget, what to pause and which experiments to run next.

E-commerce Marketing Agency

1. Account and catalogue audit. We review listings, search rank, reviews, ad history, pricing and stock health.
2. Growth plan. We set product priorities, channel targets, ad budgets and margin guardrails.
3. Listing and store fixes. Titles, images, A+ content, landing pages and checkout issues are corrected.
4. Advertising and promotions. Sponsored ads, Meta and Google shopping campaigns, coupons and deals are launched.
5. Weekly profit review. We track ACoS, TACoS, ROAS, returns and repeat orders and reallocate spend accordingly.

Influencer Marketing Agency

1. Goal and audience brief. We define the campaign objective, target audience, message and budget.
2. Creator discovery and vetting. We shortlist creators, check audience data and brand safety, and share options with you.
3. Briefs and contracts. Creators receive a clear brief with key messages, do's and don'ts and disclosure rules.
4. Content review and publishing. Drafts are reviewed for accuracy and compliance before going live on schedule.
5. Amplify and report. Top content is boosted as partnership ads and results are reported against the original goals.

PR Agency

1. Narrative workshop. We define your positioning, key messages, spokespeople and the audiences that matter.
2. Media and story map. We identify publications, journalists, podcasts and story angles relevant to your goals.
3. Content and pitching. Press releases, bylines, data stories and pitches are written and shared with relevant media.
4. Spokesperson support. We prepare briefing notes and coordinate interviews and responses.
5. Coverage and reputation reports. We report coverage, share of voice, sentiment and search-result changes.

Reporting and communication

• Weekly updates on active campaigns
• Monthly reports explaining results, decisions and next steps
• Shared dashboards for key metrics
• A named point of contact
• Quarterly strategy reviews