Digital PR
Data-led stories and expert commentary that earn links and mentions from authoritative websites. Delivered by Gravmo's public relations team for businesses across India.
About our digital PR
Digital PR combines traditional storytelling with SEO goals. By publishing original data, surveys, tools or expert commentary, brands can earn editorial links and mentions from news sites and industry publications.
Gravmo develops campaign ideas, creates the supporting assets, pitches them to online journalists, and responds to journalist requests where your experts can add value.
What is included
- Campaign ideation
- Data analysis and visual assets
- Online media outreach
- Expert commentary responses
- Link and mention tracking
- SEO impact reporting
How we measure success
Every engagement agrees targets up front. For digital PR, we usually report on:
- Referring domains earned
- Authority and relevance of links
- Brand mentions
- Organic visibility changes
Who this service is for
- Brands investing in SEO
- E-commerce and SaaS companies
- Brands with proprietary data
Our process
- Narrative workshop. We define your positioning, key messages, spokespeople and the audiences that matter.
- Media and story map. We identify publications, journalists, podcasts and story angles relevant to your goals.
- Content and pitching. Press releases, bylines, data stories and pitches are written and shared with relevant media.
- Spokesperson support. We prepare briefing notes and coordinate interviews and responses.
- Coverage and reputation reports. We report coverage, share of voice, sentiment and search-result changes.
Part of a bigger plan. Digital PR works best alongside related services in our PR agency practice. We recommend combinations only when they make sense for your goals and budget.
Industries where this works well
- Doctors and Healthcare
- Real Estate Developers and Brokers
- Schools, Colleges and Coaching Institutes
- Hotels, Resorts and Homestays
- Car and Two-wheeler Dealers
- Fintech and Financial Services Companies
- Manufacturers and B2B Companies
- SaaS and Technology Companies
Available across India
- Public Relations in Delhi
- Public Relations in Mumbai
- Public Relations in Bengaluru
- Public Relations in Hyderabad
- Public Relations in Chennai
- Public Relations in Kolkata
- Public Relations in Pune
- Public Relations in Ahmedabad
- Public Relations in Gurugram
- Public Relations in Noida
- Public Relations in Jaipur
- Public Relations in Lucknow
Frequently asked questions
Is digital PR the same as buying links?
No. Digital PR earns editorial links because the content is newsworthy; buying links violates Google's spam policies.
What data can we use?
Anonymised internal data, commissioned surveys or public datasets analysed in new ways.
Can you guarantee media coverage?
No ethical PR agency can guarantee editorial coverage, because journalists and editors decide what to publish. We improve your chances with strong angles, relevant targeting and well-prepared spokespeople. Paid or sponsored placements are always labelled as such.
What is the difference between PR and advertising?
Advertising is paid space you control. PR earns attention through media coverage, expert commentary, events and community relationships, which audiences often trust more.
Ready to grow with Gravmo?
Tell us about your business and goals. We will review your current marketing and suggest a practical plan, with no obligation.