Product Launch PR
Integrated launch campaigns combining media, creators, events and social for new products. Delivered by Gravmo's public relations team for businesses across India.
About our product launch PR
A launch is the best chance to earn attention, because newness is news. Gravmo plans integrated launches combining press briefings, embargoed media previews, influencer seeding, launch events and social content.
We sequence activities so momentum builds: teasers, announcement day, reviews and post-launch stories.
What is included
- Launch narrative and timeline
- Press kit and embargo management
- Creator seeding
- Launch event support
- Social launch content
- Launch results report
How we measure success
Every engagement agrees targets up front. For product launch PR, we usually report on:
- Coverage and reviews
- Launch-week traffic and sales
- Social mentions
- Branded search lift
Who this service is for
- Consumer product launches
- App and SaaS releases
- Store and restaurant openings
Our process
- Narrative workshop. We define your positioning, key messages, spokespeople and the audiences that matter.
- Media and story map. We identify publications, journalists, podcasts and story angles relevant to your goals.
- Content and pitching. Press releases, bylines, data stories and pitches are written and shared with relevant media.
- Spokesperson support. We prepare briefing notes and coordinate interviews and responses.
- Coverage and reputation reports. We report coverage, share of voice, sentiment and search-result changes.
Part of a bigger plan. Product Launch PR works best alongside related services in our PR agency practice. We recommend combinations only when they make sense for your goals and budget.
Industries where this works well
- Doctors and Healthcare
- Real Estate Developers and Brokers
- Schools, Colleges and Coaching Institutes
- Hotels, Resorts and Homestays
- Car and Two-wheeler Dealers
- Fintech and Financial Services Companies
- Manufacturers and B2B Companies
- SaaS and Technology Companies
Available across India
- Public Relations in Delhi
- Public Relations in Mumbai
- Public Relations in Bengaluru
- Public Relations in Hyderabad
- Public Relations in Chennai
- Public Relations in Kolkata
- Public Relations in Pune
- Public Relations in Ahmedabad
- Public Relations in Gurugram
- Public Relations in Noida
- Public Relations in Jaipur
- Public Relations in Lucknow
Frequently asked questions
How early should launch PR start?
Ideally six to eight weeks before launch day.
What is an embargo?
An agreement that journalists receive news early but publish only after a set time.
Can you guarantee media coverage?
No ethical PR agency can guarantee editorial coverage, because journalists and editors decide what to publish. We improve your chances with strong angles, relevant targeting and well-prepared spokespeople. Paid or sponsored placements are always labelled as such.
What is the difference between PR and advertising?
Advertising is paid space you control. PR earns attention through media coverage, expert commentary, events and community relationships, which audiences often trust more.
Ready to grow with Gravmo?
Tell us about your business and goals. We will review your current marketing and suggest a practical plan, with no obligation.