Founder Branding and Thought Leadership
LinkedIn content, bylines, podcasts and speaking opportunities for founders and leaders. Delivered by Gravmo's public relations team for businesses across India.
About our founder branding and thought leadership
Buyers, investors and recruits increasingly judge companies through their leaders. Gravmo helps founders and executives share genuine expertise through LinkedIn posts, newsletters, bylined articles, podcast appearances and speaking slots.
We interview leaders to capture their real views and experiences, then shape them into content in their voice. Ghostwritten content is always reviewed and approved by the leader.
What is included
- Positioning and topic map
- LinkedIn content calendar
- Ghostwritten posts and articles
- Podcast and event pitching
- Profile optimisation
- Engagement reporting
How we measure success
Every engagement agrees targets up front. For founder branding and thought leadership, we usually report on:
- Follower growth from target audience
- Post engagement
- Inbound opportunities
- Bylines and speaking slots secured
Who this service is for
- B2B founders
- Startup CEOs preparing to raise funds
- Doctors, architects and professionals within their professional rules
Our process
- Narrative workshop. We define your positioning, key messages, spokespeople and the audiences that matter.
- Media and story map. We identify publications, journalists, podcasts and story angles relevant to your goals.
- Content and pitching. Press releases, bylines, data stories and pitches are written and shared with relevant media.
- Spokesperson support. We prepare briefing notes and coordinate interviews and responses.
- Coverage and reputation reports. We report coverage, share of voice, sentiment and search-result changes.
Part of a bigger plan. Founder Branding and Thought Leadership works best alongside related services in our PR agency practice. We recommend combinations only when they make sense for your goals and budget.
Industries where this works well
- Doctors and Healthcare
- Real Estate Developers and Brokers
- Schools, Colleges and Coaching Institutes
- Hotels, Resorts and Homestays
- Car and Two-wheeler Dealers
- Fintech and Financial Services Companies
- Manufacturers and B2B Companies
- SaaS and Technology Companies
Available across India
- Public Relations in Delhi
- Public Relations in Mumbai
- Public Relations in Bengaluru
- Public Relations in Hyderabad
- Public Relations in Chennai
- Public Relations in Kolkata
- Public Relations in Pune
- Public Relations in Ahmedabad
- Public Relations in Gurugram
- Public Relations in Noida
- Public Relations in Jaipur
- Public Relations in Lucknow
Frequently asked questions
How much of the founder's time is needed?
Usually a 30 to 45 minute interview every two weeks plus approvals.
Will posts sound like me?
That is the goal. We build a voice guide from your interviews and edits.
Can you guarantee media coverage?
No ethical PR agency can guarantee editorial coverage, because journalists and editors decide what to publish. We improve your chances with strong angles, relevant targeting and well-prepared spokespeople. Paid or sponsored placements are always labelled as such.
What is the difference between PR and advertising?
Advertising is paid space you control. PR earns attention through media coverage, expert commentary, events and community relationships, which audiences often trust more.
Ready to grow with Gravmo?
Tell us about your business and goals. We will review your current marketing and suggest a practical plan, with no obligation.