Marketing for Fintech and Financial Services Companies
Digital marketing, e-commerce, influencer and PR support designed around how fintech and financial services companies win customers in India, and the rules they must follow.
Understanding fintech and financial services companies buyers
Consumers and businesses comparing loans, cards, investments and insurance, with high sensitivity to trust.
Common marketing challenges
- Heavy regulation
- High acquisition costs
- Trust and fraud concerns
Channels that usually work
- Search ads
- Educational content and SEO
- App-install campaigns
- Registered expert creators
Compliance and advertising rules
Follow RBI, SEBI and IRDAI advertising norms; SEBI restricts regulated entities from associating with unregistered finfluencers who give advice or claim returns, and ASCI requires financial influencers to disclose registration. This is general information, not legal advice; confirm current rules with your advisor.
Content ideas
- Financial literacy explainers
- Product comparison guides
- Fraud-awareness content
- Calculator tools
Metrics we track
- Verified sign-ups
- Activation rate
- CAC
- Approval rate
How our four practices help
Digital Marketing for Fintech and Financial Services Companies
Education-led SEO and tightly targeted search ads.
ExploreE-commerce Marketing for Fintech and Financial Services Companies
Not typically e-commerce, but app conversion funnels need CRO.
ExploreInfluencer Marketing for Fintech and Financial Services Companies
Only work with appropriately registered or qualified creators for advice content.
ExplorePublic Relations for Fintech and Financial Services Companies
Leadership commentary on policy and markets suits business media.
ExploreCities with strong fintech and financial services activity
Free guides for this industry
- Digital marketing guide for fintech and financial services companies
- Influencer marketing and PR for fintech and financial services companies
Frequently asked questions
Which marketing channels work best for fintech and financial services companies?
It depends on your goals and audience, but channels that usually perform well include search ads, educational content and SEO, app-install campaigns and registered expert creators. We test and prioritise based on cost per result.
Are there advertising rules specific to fintech and financial services companies?
Follow RBI, SEBI and IRDAI advertising norms; SEBI restricts regulated entities from associating with unregistered finfluencers who give advice or claim returns, and ASCI requires financial influencers to disclose registration. We build these checks into briefs, creatives and approvals.
What results should fintech and financial services companies track?
We usually track verified sign-ups, activation rate, CAC and approval rate, alongside overall revenue and enquiry quality.
Ready to grow with Gravmo?
Tell us about your business and goals. We will review your current marketing and suggest a practical plan, with no obligation.