Crisis Communications
Preparedness plans, holding statements and response support when issues arise. Delivered by Gravmo's public relations team for businesses across India.
About our crisis communications
Every brand eventually faces a difficult moment: a product issue, customer complaint going viral, data incident or leadership controversy. The first hours matter, and preparation makes them manageable.
Gravmo helps prepare crisis playbooks, approval chains and holding statements in advance, and supports you during live issues with monitoring, messaging and media handling.
What is included
- Risk assessment
- Crisis playbook and roles
- Holding-statement templates
- Spokesperson training
- Live monitoring and response
- Post-crisis review
How we measure success
Every engagement agrees targets up front. For crisis communications, we usually report on:
- Response time
- Message consistency
- Sentiment recovery
- Media accuracy
Who this service is for
- Consumer brands with large audiences
- Healthcare, food and finance companies
- Brands with public-facing founders
Our process
- Narrative workshop. We define your positioning, key messages, spokespeople and the audiences that matter.
- Media and story map. We identify publications, journalists, podcasts and story angles relevant to your goals.
- Content and pitching. Press releases, bylines, data stories and pitches are written and shared with relevant media.
- Spokesperson support. We prepare briefing notes and coordinate interviews and responses.
- Coverage and reputation reports. We report coverage, share of voice, sentiment and search-result changes.
Part of a bigger plan. Crisis Communications works best alongside related services in our PR agency practice. We recommend combinations only when they make sense for your goals and budget.
Industries where this works well
- Doctors and Healthcare
- Real Estate Developers and Brokers
- Schools, Colleges and Coaching Institutes
- Hotels, Resorts and Homestays
- Car and Two-wheeler Dealers
- Fintech and Financial Services Companies
- Manufacturers and B2B Companies
- SaaS and Technology Companies
Available across India
- Public Relations in Delhi
- Public Relations in Mumbai
- Public Relations in Bengaluru
- Public Relations in Hyderabad
- Public Relations in Chennai
- Public Relations in Kolkata
- Public Relations in Pune
- Public Relations in Ahmedabad
- Public Relations in Gurugram
- Public Relations in Noida
- Public Relations in Jaipur
- Public Relations in Lucknow
Frequently asked questions
Should we stay silent during a crisis?
Silence often lets others define the story. A short, honest holding statement usually helps.
Do you offer 24/7 support?
Availability is agreed in the engagement scope based on your risk profile.
Can you guarantee media coverage?
No ethical PR agency can guarantee editorial coverage, because journalists and editors decide what to publish. We improve your chances with strong angles, relevant targeting and well-prepared spokespeople. Paid or sponsored placements are always labelled as such.
What is the difference between PR and advertising?
Advertising is paid space you control. PR earns attention through media coverage, expert commentary, events and community relationships, which audiences often trust more.
Ready to grow with Gravmo?
Tell us about your business and goals. We will review your current marketing and suggest a practical plan, with no obligation.