Performance Marketing
Full-funnel paid media across Google, Meta, YouTube and LinkedIn managed to profit targets. Delivered by Gravmo's digital marketing team for businesses across India.
About our performance marketing
Performance marketing ties every rupee of media spend to a measurable result: a lead, a sale, an app install or a booked appointment. Gravmo plans the full funnel, from prospecting audiences to retargeting, and manages budgets across platforms based on blended results.
Because platform-reported numbers often overlap, we compare them with your CRM or store data and look at blended metrics such as total revenue divided by total ad spend (MER). This prevents budget from flowing to channels that only take credit for sales that would have happened anyway.
What is included
- Measurement plan and tracking audit
- Channel and budget allocation model
- Campaign builds across platforms
- Creative testing programme
- Landing-page conversion recommendations
- Weekly dashboards and monthly reviews
How we measure success
Every engagement agrees targets up front. For performance marketing, we usually report on:
- Customer acquisition cost (CAC)
- Return on ad spend and marketing efficiency ratio
- Lead-to-customer conversion
- Payback period
Who this service is for
- D2C and e-commerce brands
- Lead-generation businesses with a sales team
- Apps and subscription businesses
Our process
- Discovery and audit. We review your website, analytics, ad accounts, competitors and current lead quality.
- Strategy and forecast. We define target audiences, channel mix, budget split and realistic ranges for leads or sales.
- Build and launch. Landing pages, tracking, campaigns, content calendars and SEO fixes are set up and launched.
- Optimise weekly. We adjust bids, keywords, creatives and audiences based on cost per result, not clicks alone.
- Report and scale. Monthly reviews decide where to add budget, what to pause and which experiments to run next.
Part of a bigger plan. Performance Marketing works best alongside related services in our digital marketing agency practice. We recommend combinations only when they make sense for your goals and budget.
Industries where this works well
- Doctors and Healthcare
- Dentists and Dental Clinics
- Real Estate Developers and Brokers
- Schools, Colleges and Coaching Institutes
- Restaurants, Cafes and Cloud Kitchens
- Jewellery Brands and Jewellers
- Interior Designers and Architects
- Hotels, Resorts and Homestays
Available across India
- Digital Marketing in Delhi
- Digital Marketing in Mumbai
- Digital Marketing in Bengaluru
- Digital Marketing in Hyderabad
- Digital Marketing in Chennai
- Digital Marketing in Kolkata
- Digital Marketing in Pune
- Digital Marketing in Ahmedabad
- Digital Marketing in Gurugram
- Digital Marketing in Noida
- Digital Marketing in Jaipur
- Digital Marketing in Lucknow
Frequently asked questions
What is the difference between ROAS and MER?
ROAS measures revenue attributed to a channel's ads. MER divides total revenue by total marketing spend, which avoids double counting between platforms.
Which platform should I start with?
If people already search for your product, start with Google Search. If you need to create demand, Meta and YouTube usually work better.
How long does digital marketing take to show results?
Paid search and social campaigns can generate enquiries within the first few weeks once tracking and creatives are in place. SEO usually needs three to six months to show meaningful organic growth, depending on competition and the current state of your website.
What budget do I need for digital marketing?
It depends on your goals, location and industry competition. We recommend a separate media budget (paid directly to Google or Meta) and a management fee. During discovery we share a budget range based on your cost-per-lead targets rather than a fixed package.
Ready to grow with Gravmo?
Tell us about your business and goals. We will review your current marketing and suggest a practical plan, with no obligation.