Media Relations
Story development and journalist outreach for national, regional and trade media. Delivered by Gravmo's public relations team for businesses across India.
About our media relations
Media relations means building useful relationships with journalists, editors and producers by offering them relevant stories, data and expert voices. Gravmo researches which reporters cover your space and pitches tailored angles rather than mass emails.
We cover national business media, regional-language publications, trade journals, podcasts and online news platforms.
What is included
- Media list research
- Story angle development
- Pitch writing and outreach
- Interview coordination
- Media briefing documents
- Coverage tracking
How we measure success
Every engagement agrees targets up front. For media relations, we usually report on:
- Earned coverage pieces
- Quality and relevance of outlets
- Key-message pick-up
- Share of voice vs competitors
Who this service is for
- Startups and growing companies
- Brands with launches or milestones
- Founders building credibility
Our process
- Narrative workshop. We define your positioning, key messages, spokespeople and the audiences that matter.
- Media and story map. We identify publications, journalists, podcasts and story angles relevant to your goals.
- Content and pitching. Press releases, bylines, data stories and pitches are written and shared with relevant media.
- Spokesperson support. We prepare briefing notes and coordinate interviews and responses.
- Coverage and reputation reports. We report coverage, share of voice, sentiment and search-result changes.
Part of a bigger plan. Media Relations works best alongside related services in our PR agency practice. We recommend combinations only when they make sense for your goals and budget.
Industries where this works well
- Doctors and Healthcare
- Real Estate Developers and Brokers
- Schools, Colleges and Coaching Institutes
- Hotels, Resorts and Homestays
- Car and Two-wheeler Dealers
- Fintech and Financial Services Companies
- Manufacturers and B2B Companies
- SaaS and Technology Companies
Available across India
- Public Relations in Delhi
- Public Relations in Mumbai
- Public Relations in Bengaluru
- Public Relations in Hyderabad
- Public Relations in Chennai
- Public Relations in Kolkata
- Public Relations in Pune
- Public Relations in Ahmedabad
- Public Relations in Gurugram
- Public Relations in Noida
- Public Relations in Jaipur
- Public Relations in Lucknow
Frequently asked questions
Do you pay for coverage?
Earned media is not paid. If a client chooses sponsored content, it must be clearly labelled.
Which outlets will cover us?
That depends on the story's news value and relevance; we target realistically.
Can you guarantee media coverage?
No ethical PR agency can guarantee editorial coverage, because journalists and editors decide what to publish. We improve your chances with strong angles, relevant targeting and well-prepared spokespeople. Paid or sponsored placements are always labelled as such.
What is the difference between PR and advertising?
Advertising is paid space you control. PR earns attention through media coverage, expert commentary, events and community relationships, which audiences often trust more.
Ready to grow with Gravmo?
Tell us about your business and goals. We will review your current marketing and suggest a practical plan, with no obligation.