B2B, SaaS & Account-Based Marketing
Pipeline-focused marketing for B2B companies and SaaS products.
About B2B, SaaS & Account-Based Marketing
B2B and SaaS marketing involves longer sales cycles, multiple decision-makers and a close link between marketing and sales. Gravmo's B2B services cover lead generation, LinkedIn, ABM, positioning, content, demos and attribution.
We measure success in pipeline and revenue rather than vanity metrics.
Timeline: Strategy in two to four weeks; programmes run quarterly.
Choosing the right b2b & saas marketing partner
Check how communication works. Will you get a named contact, regular reports in plain language and quick answers on WhatsApp? Many working relationships fail on communication rather than skill.
Insist on owning your assets — ad accounts, pages, websites, content and data. A trustworthy partner sets things up in your name so you keep everything if you ever change direction.
Common mistakes to avoid
Ignoring follow-up wastes good marketing. Enquiries that wait hours for a reply convert far worse; a simple WhatsApp response routine often improves results more than extra spend.
The most expensive mistake is scaling before tracking works. If calls, WhatsApp chats and form leads are not measured by source, budget decisions become guesses.
B2B & SaaS Marketing services
B2B Lead Generation Strategy
Designing a lead generation plan combining content, LinkedIn, search, events and outbound.
Learn moreLinkedIn Outreach Campaign Planning
Planning LinkedIn outreach with targeting, messaging sequences and profile optimisation, within LinkedIn's terms.
Learn moreAccount-Based Marketing (ABM) Campaigns
Running ABM campaigns targeting named accounts with personalised content, ads and sales coordination.
Learn moreSaaS Product Positioning
Clarifying who your SaaS product is for, what problem it solves and why it is different.
Learn moreSaaS Content and SEO Strategy
Content and SEO strategy for SaaS, covering problem-aware content, comparison pages and product-led content.
Learn moreDemo Booking Funnel Optimisation
Improving demo request pages, forms, scheduling and follow-up to increase booked demos.
Learn moreSales Enablement Content
Creating decks, one-pagers, battle cards and emails that help sales close deals.
Learn moreB2B Case Study Writing
Interviewing customers and writing case studies that show real results.
Learn moreCustomer Proof and Testimonial Programmes
Systematically collecting reviews, testimonials and references from genuine customers.
Learn moreWebinar Lead Generation
Planning, promoting and following up webinars that generate qualified leads.
Learn moreB2B Newsletter Management
Running a B2B newsletter that builds trust with prospects and customers.
Learn morePipeline Attribution Reporting
Connecting marketing touchpoints to pipeline and revenue in your CRM.
Learn moreB2B Website Messaging Review
Reviewing B2B websites for clarity, proof, positioning and conversion paths.
Learn moreTrade Show and Event Marketing
Planning pre-event, at-event and post-event marketing for B2B trade shows.
Learn moreWhy Gravmo
Pipeline focus
Metrics tied to opportunities and revenue.
Sales alignment
Marketing and sales share definitions.
Expertise content
Content that demonstrates real expertise.
Account focus
Target accounts get personalised attention.
How it works
ICP definition
Define ideal customer profile.
Messaging
Build positioning and messaging.
Programmes
Run campaigns and content.
Sales enablement
Equip sales with assets.
Attribution
Measure pipeline impact.
Frequently asked questions
Does LinkedIn work for B2B in India?
Yes, particularly for decision-makers in services, tech and manufacturing.
What is ABM?
Account-based marketing targets specific companies with personalised campaigns.
How long until pipeline grows?
Typically three to six months.
Ready to grow? Let's talk on WhatsApp.
Share your goals, budget range and timeline. We usually reply within a few working hours with next steps or questions.
Gravmo × Fametick Media
Gravmo is powered by Fametick Media, the PR and digital media company founded by Afzal Anis. Together they combine performance marketing with media relations and creator networks.