India's largest general marketplace by many measures, with a huge catalogue, Prime membership and Fulfilled by Amazon (FBA) logistics. This guide covers what Indian brands need to know.
Who it suits
Brands with good product photography, competitive pricing and the ability to manage inventory across fulfilment options.
Getting set up
1. Register on Seller Central with GST, PAN and bank details. 2. Apply for Brand Registry if you own a registered or applied-for trademark. 3. Choose between Easy Ship, Self Ship and Fulfilled by Amazon. 4. Create listings following the category style guide.
Growing on Amazon.in
Optimise titles, bullets and backend search terms. Add A+ content and a Brand Store. Use Vine and request-a-review for genuine reviews. Run Lightning Deals and coupons around key events.
Advertising
Sponsored Products, Sponsored Brands and Sponsored Display, with keyword harvesting from auto campaigns into manual campaigns.
Mistakes to avoid
Scaling ads before listings are optimised. Ignoring TACoS. Running out of stock during deals.
Getting help
Gravmo can support setup, content, advertising and reporting so you can focus on product and operations.
Need help putting this into practice?
Gravmo's team can plan and run this for you. See Amazon Store Setup and Marketing or message us on WhatsApp.
Ask on WhatsAppFrequently asked questions
Is Amazon.in right for my business?
Brands with good product photography, competitive pricing and the ability to manage inventory across fulfilment options.
How long until results?
Expect a few weeks for setup and several months to build momentum.
