Travellers comparing stays on Google Hotels, OTAs, Instagram and review sites. This guide explains how hotels, resorts and homestays can plan digital marketing that earns trust and enquiries.
Understand the buyer
Travellers comparing stays on Google Hotels, OTAs, Instagram and review sites. Map the questions they ask at each stage, from first research to final decision.
Key challenges
Dependence on OTA commissions. Seasonality. Reviews strongly affect bookings. Planning around these avoids wasted spend.
Channels to prioritise
Start with google hotel ads and business profile, instagram and travel creators, direct-booking website and email to past guests. Direct-booking campaigns and Google Hotel visibility reduce OTA dependence.
Content that works
Useful formats include experience reels, local area guides, guest stories (with consent) and seasonal packages. Keep content accurate, specific and easy to read on mobile.
Compliance
Show accurate room rates including taxes, honour advertised amenities, and avoid fake reviews, which are restricted under India's consumer-review standard (IS 19000:2022) and platform policies.
Measure what matters
Track direct bookings, occupancy and adr, review rating and ota commission saved. Review monthly and shift budget towards what produces real customers.
Need help putting this into practice?
Gravmo's team can plan and run this for you. See Digital Marketing Agency or message us on WhatsApp.
Ask on WhatsAppFrequently asked questions
What is the best channel for hotels and hospitality?
It depends on how your customers search; google hotel ads and business profile is usually a strong start.
How much should we spend?
Start with a budget you can sustain for three months, measure cost per enquiry, then scale.