Digital PR uses newsworthy content to earn links.
Find data worth sharing
Look for anonymised internal data, such as order trends by city, or run a small survey of your audience. Public datasets from government portals can also be analysed in new ways. Data gives journalists something new to report.
Turn findings into a story
Identify the most surprising, useful or timely finding and write a headline a journalist could use. Localised angles, such as city-level comparisons, often earn regional coverage.
Create easy-to-use assets
Prepare charts, a short summary, methodology notes and a spokesperson quote. Host them on a page on your site that journalists can link to.
Pitch relevant reporters
Research journalists who cover the topic and send short, personalised pitches. Follow up once; repeated chasing damages relationships.
Measure links, mentions and impact
Track coverage, referring domains and changes in rankings for related pages. Some coverage will not link; brand mentions still have value.
Need help putting this into practice?
Gravmo's team can plan and run this for you. See Digital PR or message us on WhatsApp.
Ask on WhatsAppFrequently asked questions
How long do campaigns take?
Often four to eight weeks.
Is it expensive?
Costs vary; reusable data reduces cost.