Reputation drives decisions for fintech and financial services companies. This guide covers practical PR and reputation steps.
What media looks for
Leadership commentary on policy and markets suits business media. Journalists want relevant, timely and verifiable stories.
Expert commentary
Position spokespeople on topics your customers care about, with accurate, useful insight.
Reviews and reputation
Ask satisfied customers for reviews, reply to every review professionally and fix recurring issues.
Prepare for issues
Write holding statements and an escalation plan before you need them. Follow RBI, SEBI and IRDAI advertising norms; SEBI restricts regulated entities from associating with unregistered finfluencers who give advice or claim returns, and ASCI requires financial influencers to disclose registration.
Measure reputation
Track coverage quality, review ratings, branded search and enquiry quality over time.
Need help putting this into practice?
Gravmo's team can plan and run this for you. See Media Relations or message us on WhatsApp.
Ask on WhatsAppFrequently asked questions
Can PR guarantee coverage?
No; editors decide. Strong stories improve the odds.
How long does PR take?
Expect several months of consistent effort.
