Interactions relative to followers or reach.
Definition
Interactions relative to followers or reach.
Why it matters
It indicates audience interest.
How it works
Engagement rate = engagements ÷ followers (or reach) × 100
Example
500 engagements on 10,000 followers is 5%.
Common mistake
Ignoring fake engagement.
Using it in practice
Review Engagement Rate alongside related metrics rather than in isolation, and agree definitions across your team so reports stay consistent.
Need help putting this into practice?
Gravmo's team can plan and run this for you. See Creator Discovery and Vetting or message us on WhatsApp.
Ask on WhatsAppFrequently asked questions
Is Engagement Rate the most important metric?
No single metric tells the whole story; use it with business outcomes.
How often should we review Engagement Rate?
Monthly for most businesses, weekly during active campaigns.
