The map results shown for local searches.
Definition
The map results shown for local searches.
Why it matters
It drives calls and visits.
How it works
Influenced by relevance, distance and prominence
Example
'Dentist near me' shows a local pack.
Common mistake
Fake addresses.
Using it in practice
Review Local Pack alongside related metrics rather than in isolation, and agree definitions across your team so reports stay consistent.
Need help putting this into practice?
Gravmo's team can plan and run this for you. See Local SEO Services or message us on WhatsApp.
Ask on WhatsAppFrequently asked questions
Is Local Pack the most important metric?
No single metric tells the whole story; use it with business outcomes.
How often should we review Local Pack?
Monthly for most businesses, weekly during active campaigns.
