How to Measure Influencer Campaign Results
Metrics, tracking methods and reporting for influencer campaigns: KPIs by goal, UTMs and codes, creator insights, brand lift and cost efficiency.
Measuring influencer marketing requires clear goals and tracking.
Define KPIs from the goal
Awareness campaigns track reach, views and audience fit. Consideration campaigns track engagement, saves, link clicks and branded search. Conversion campaigns track code redemptions, attributed sales and cost per acquisition.
Use UTMs and unique codes
Give each creator a unique tracked link and discount code. This shows which creators drive action and helps calculate cost per result.
Collect platform insights
Ask creators for post insights screenshots after 48 hours and seven days, including reach, impressions, saves and story taps. Partnership ads provide additional data directly in Ads Manager.
Watch brand lift signals
Monitor branded search volume, direct traffic, social mentions and follower growth during and after campaigns. These capture influence that links miss.
Calculate efficiency and learn
Compare cost per engagement, cost per click and cost per acquisition across creators, then rebook top performers and refine briefs for the next campaign.
Need help putting this into practice? Gravmo offers influencer campaign management. Get a proposal or message us on WhatsApp.
Frequently asked questions
Is engagement rate enough?
No, combine with outcomes.
How long should we track?
Several weeks after posting.
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