ONDC for Indian Brands: Setup, Growth and Advertising Guide
A practical guide to ONDC for Indian businesses: who it suits, setup steps, growth levers, advertising options and common mistakes to avoid.
ONDC is the Open Network for Digital Commerce, a government-backed open network connecting buyers and sellers across apps. This guide explains who it suits, how to get set up, what drives growth and which mistakes to avoid.
Who ONDC suits
Small sellers and brands exploring alternative distribution.
Getting set up
- Choose a seller-side app
- Complete onboarding
- List products
- Configure logistics
Requirements and programmes change, so check the platform's current seller or business documentation during setup.
Growth levers
Maintain catalogue quality
Review this monthly, compare with competitors in your category, and prioritise the change most likely to improve conversion or visibility.
Respond quickly to orders
Review this monthly, compare with competitors in your category, and prioritise the change most likely to improve conversion or visibility.
Track performance across buyer apps
Review this monthly, compare with competitors in your category, and prioritise the change most likely to improve conversion or visibility.
Use network promotions
Review this monthly, compare with competitors in your category, and prioritise the change most likely to improve conversion or visibility.
Advertising options
Marketing depends on participating buyer apps and seller platforms.
Start with small budgets, track results against your margins, and scale only what proves profitable.
Common mistakes to avoid
- Incomplete listings
- Slow fulfilment
- Ignoring reviews
How it fits your wider strategy
Treat ONDC as one channel in a wider plan. Coordinate pricing, creatives and stock across channels, and compare results using blended metrics such as total revenue and marketing efficiency ratio.
Need help putting this into practice? Gravmo offers e-commerce marketplace management. Get a proposal or message us on WhatsApp.
Frequently asked questions
Is ONDC right for my business?
Small sellers and brands exploring alternative distribution.
How do I advertise on ONDC?
Marketing depends on participating buyer apps and seller platforms.
Related articles
Meesho for Indian Brands: Setup, Growth and Advertising Guide
A practical guide to Meesho for Indian businesses: who it suits, setup steps, growth levers, advertising options and common mistakes to avoid.
JioMart for Indian Brands: Setup, Growth and Advertising Guide
A practical guide to JioMart for Indian businesses: who it suits, setup steps, growth levers, advertising options and common mistakes to avoid.
Myntra for Indian Brands: Setup, Growth and Advertising Guide
A practical guide to Myntra for Indian businesses: who it suits, setup steps, growth levers, advertising options and common mistakes to avoid.
Nykaa for Indian Brands: Setup, Growth and Advertising Guide
A practical guide to Nykaa for Indian businesses: who it suits, setup steps, growth levers, advertising options and common mistakes to avoid.
Ready to grow with Gravmo?
Tell us about your business and goals. We will review your current marketing and suggest a practical plan, with no obligation.