What Is Local Pack? Meaning, Formula and Examples
Local Pack explained in plain English: what it means, why it matters, how to calculate or apply it, a worked example and common mistakes.
Local Pack: The map results shown for local searches. It drives calls and visits.
What Local Pack means
The map results shown for local searches.
Why it matters
It drives calls and visits. Used alongside other metrics, it helps teams make better budget and strategy decisions.
How to calculate or apply it
Influenced by relevance, distance and prominence
Worked example
'Dentist near me' shows a local pack.
Common mistake to avoid
Fake addresses.
Related terms
NAP Consistency
Consistency of business name, address and phone across the web.
Need help putting this into practice? Gravmo offers local SEO services. Get a proposal or message us on WhatsApp.
Frequently asked questions
Is Local Pack the same for every business?
No. Good values depend on your industry, margins, goals and data quality. Compare against your own history first.
Where can I see Local Pack?
Most values come from analytics, ad platforms, marketplace dashboards or your own sales records, depending on the metric.
Written and reviewed by Gravmo's marketing team. Read our editorial policy.
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