What Is Schema Markup? Meaning, Formula and Examples
Schema Markup explained in plain English: what it means, why it matters, how to calculate or apply it, a worked example and common mistakes.
Schema Markup: Structured data that describes page content to search engines. It can enable rich results.
What Schema Markup means
Structured data that describes page content to search engines.
Why it matters
It can enable rich results. Used alongside other metrics, it helps teams make better budget and strategy decisions.
How to calculate or apply it
Added as JSON-LD using schema.org vocabulary
Worked example
Product schema can show price and availability.
Common mistake to avoid
Marking up content not visible on the page.
Related terms
E-E-A-T
Experience, Expertise, Authoritativeness and Trustworthiness — concepts in Google's quality rater guidelines.
Canonical Tag
An HTML element indicating the preferred version of a page.
Backlinks
Links from other websites to yours.
Search Intent
The goal behind a search query.
Need help putting this into practice? Gravmo offers SEO services. Get a proposal or message us on WhatsApp.
Frequently asked questions
Is Schema Markup the same for every business?
No. Good values depend on your industry, margins, goals and data quality. Compare against your own history first.
Where can I see Schema Markup?
Most values come from analytics, ad platforms, marketplace dashboards or your own sales records, depending on the metric.
Written and reviewed by Gravmo's marketing team. Read our editorial policy.
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