WhatsApp Business for Indian Brands: Setup, Growth and Advertising Guide
A practical guide to WhatsApp Business for Indian businesses: who it suits, setup steps, growth levers, advertising options and common mistakes to avoid.
WhatsApp Business is WhatsApp's business app and platform for customer communication and commerce. This guide explains who it suits, how to get set up, what drives growth and which mistakes to avoid.
Who WhatsApp Business suits
Almost every Indian business that talks to customers.
Getting set up
- Set up a business profile
- Add catalogue
- Create quick replies
- Collect opt-ins
Requirements and programmes change, so check the platform's current seller or business documentation during setup.
Growth levers
Segment contacts
Review this monthly, compare with competitors in your category, and prioritise the change most likely to improve conversion or visibility.
Use templates
Review this monthly, compare with competitors in your category, and prioritise the change most likely to improve conversion or visibility.
Automate FAQs
Review this monthly, compare with competitors in your category, and prioritise the change most likely to improve conversion or visibility.
Respect frequency
Review this monthly, compare with competitors in your category, and prioritise the change most likely to improve conversion or visibility.
Advertising options
Click-to-WhatsApp ads on Facebook and Instagram.
Start with small budgets, track results against your margins, and scale only what proves profitable.
Common mistakes to avoid
- Spamming
- Slow replies
- No opt-in
How it fits your wider strategy
Treat WhatsApp Business as one channel in a wider plan. Coordinate pricing, creatives and stock across channels, and compare results using blended metrics such as total revenue and marketing efficiency ratio.
Need help putting this into practice? Gravmo offers email and WhatsApp marketing. Get a proposal or message us on WhatsApp.
Frequently asked questions
Is WhatsApp Business right for my business?
Almost every Indian business that talks to customers.
How do I advertise on WhatsApp Business?
Click-to-WhatsApp ads on Facebook and Instagram.
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