Brand SERP Audit

What brand SERP audit involves

Reviewing what appears when people search your brand name, including sites, profiles, reviews, news and features, with a prioritised improvement plan. It is part of Gravmo's Brand Search, Entity SEO & Authority services and is typically requested by growing brands, brands after a rebrand and companies raising funds.

The work is scoped up front, with deliverables such as search results capture, ownership and sentiment analysis and feature review, and we report against measures like owned results share and positive results share so you can judge value clearly.

What's included

• Search results capture
• Ownership and sentiment analysis
• Feature review
• Improvement plan

Who it is for

• Growing brands
• Brands after a rebrand
• Companies raising funds

How we measure it

• Owned results share
• Positive results share
• Feature presence

Why brand SERP audit matters

The businesses that get the most from brand SERP audit treat it as an ongoing discipline rather than a one-off project. Small, regular improvements — a clearer page, a sharper message, a faster reply — add up to a meaningful advantage over competitors.

What to prepare before we start

To make the first month productive, we usually ask for three things: your business goals for the next six to twelve months, the customers you most want more of, and honest feedback on what has and has not worked before. That context saves weeks of guesswork.

How pricing works

Pricing for brand SERP audit depends on scope, competition and how much is already in place. After discovery we send a written proposal with deliverables, timelines and a fixed monthly or project fee. Advertising budgets, where relevant, are paid directly to the platforms so you keep full control.

How it works

Common mistakes to avoid

Copying competitors blindly rarely works. Their margins, audiences and goals differ from yours. Use competitor research to find gaps and opportunities, not templates.

Ignoring follow-up wastes good marketing. Enquiries that wait hours for a reply convert far worse; a simple WhatsApp response routine often improves results more than extra spend.

Choosing the right brand SERP audit partner

Look for a partner who asks about your margins, sales process and capacity before talking about tactics. Good brand SERP audit fits the business behind it; a plan that ignores how you actually sell will struggle no matter how polished it looks.

Check how communication works. Will you get a named contact, regular reports in plain language and quick answers on WhatsApp? Many working relationships fail on communication rather than skill.