Get Featured with The Product Folks
Story research, preparation and professional outreach for product leadership and startup storytelling opportunities. Editorial decisions remain with The Product Folks.
About The Product Folks
The Product Folks is listed among our startup and technology outreach targets, covering product leadership and startup storytelling opportunities. It can be a relevant target when your story genuinely fits its audience and current editorial priorities.
Story angles that may suit The Product Folks
- A funding, launch or growth milestone
- Lessons from building in a specific market
- Product or technology insight
How Gravmo helps
- Researching current desks, sections and contributor formats
- Developing a newsworthy angle and supporting facts
- Preparing a press kit, founder bio and images
- Professional pitching and polite follow-up
- Interview preparation if a journalist responds
- Clearly labelled sponsored options, only where officially offered
What makes a pitch work
Editors at The Product Folks and similar outlets receive far more pitches than they can use. The pitches that succeed are specific, timely and backed by evidence: a clear news hook, real numbers, a spokesperson who can speak with authority and images that are ready to publish. We help you build each of these before any outreach begins.
If your story is not yet strong enough for The Product Folks, we will tell you, and suggest a sequence of more achievable outlets — often regional, trade or startup media — that build the credibility and coverage history larger publications look for.
Process
Story discovery
We learn your story, milestones and evidence.
Fit check
We assess whether The Product Folks is realistic now, or whether other outlets suit better first.
Materials
Pitch, bio, press kit and images are prepared.
Outreach
We pitch relevant journalists and follow up respectfully.
Reporting
You see every pitch and response.
Preparing a story for The Product Folks
Editors at startup and technology outlets receive far more pitches than they can use. Stories that stand out are specific, timely and verifiable: a clear milestone, real numbers, a credible spokesperson and a reason the audience of The Product Folks would care now rather than later.
Before pitching, we check recent coverage so we do not repeat angles the publication has already run, and we prepare supporting material — data, images, customer examples and a concise founder bio — so a journalist can say yes quickly. If The Product Folks is not the right fit yet, we will say so and suggest outlets where your story is more likely to land first.
Frequently asked questions
Can Gravmo guarantee a feature with The Product Folks?
No. The Product Folks decides what it publishes. We research the right desk or format, prepare a strong story and pitch it professionally; the editorial decision remains with The Product Folks.
Is Gravmo affiliated with The Product Folks?
No. Gravmo is an independent agency and is not affiliated with, endorsed by or acting on behalf of The Product Folks. This page describes outreach and preparation services only.
Does The Product Folks offer sponsored content?
Some publications offer clearly labelled sponsored or brand-partner formats. If The Product Folks offers one that suits you, we can explain it separately from editorial outreach, with clear labelling.
What do you need from me?
A short call about your story, achievements and goals, plus any data, photos and links that support your story.
Want to pitch your story?
Share your goals, budget range and timeline. We usually reply within a few working hours with next steps or questions.
Led by founder Afzal Anis
Gravmo is founded by Afzal Anis, who also founded Fametick Media and FirstHelpCare. His work has been covered by outlets including News18, DNA India, YourStory and Dainik Jagran.