Retention and Repeat Purchase Reporting

What retention and repeat purchase reporting involves

Cohort and repeat purchase reports that show how customer behaviour changes over time. It is part of Gravmo's Email, WhatsApp & Customer Retention services and is typically requested by e-commerce, d2C and subscriptions.

The work is scoped up front, with deliverables such as cohort analysis, repeat rate dashboard and insights, and we report against measures like repeat rate and cohort retention so you can judge value clearly.

What's included

• Cohort analysis
• Repeat rate dashboard
• Insights
• Recommendations

Who it is for

• E-commerce
• D2C
• Subscriptions

How we measure it

• Repeat rate
• Cohort retention
• Lifetime value

Why retention and repeat purchase reporting matters

Budgets are finite, so the real question is not whether retention and repeat purchase reporting works in general but whether it is the right next step for your business. We answer that honestly in discovery, and if another channel would serve you better first, we will say so.

What to prepare before we start

Before we start, it helps to gather a few things: access to your website analytics and ad accounts (if any), a list of your best-selling products or most profitable services, examples of competitors you admire or worry about, and any brand guidelines. None of this needs to be perfect — we will help organise it.

How pricing works

Pricing for retention and repeat purchase reporting depends on scope, competition and how much is already in place. After discovery we send a written proposal with deliverables, timelines and a fixed monthly or project fee. Advertising budgets, where relevant, are paid directly to the platforms so you keep full control.

How it works

Choosing the right retention and repeat purchase reporting partner

Insist on owning your assets — ad accounts, pages, websites, content and data. A trustworthy partner sets things up in your name so you keep everything if you ever change direction.

Ask any agency three questions: what exactly will you deliver each month, how will you measure it, and what will you do if results lag? Clear answers are a better sign than big promises. Be wary of anyone guaranteeing rankings, followers, coverage or overnight sales.

Common mistakes to avoid

The most expensive mistake is scaling before tracking works. If calls, WhatsApp chats and form leads are not measured by source, budget decisions become guesses.

Another frequent mistake is changing direction too often. Most channels need several weeks of consistent effort before the data is reliable enough to judge; switching tactics weekly resets the learning each time.