Shopping Ads Feed Diagnostics

What shopping ads feed diagnostics involves

Diagnosing why Shopping or Performance Max campaigns underperform at feed level. It is part of Gravmo's E-commerce Growth Add-ons services and is typically requested by retail advertisers, e-commerce and d2C.

The work is scoped up front, with deliverables such as feed diagnostics, custom labels and product grouping, and we report against measures like roas and impression share so you can judge value clearly.

What's included

• Feed diagnostics
• Custom labels
• Product grouping
• Recommendations

Who it is for

• Retail advertisers
• E-commerce
• D2C

How we measure it

• ROAS
• Impression share
• Product coverage

Why shopping ads feed diagnostics matters

The businesses that get the most from shopping ads feed diagnostics treat it as an ongoing discipline rather than a one-off project. Small, regular improvements — a clearer page, a sharper message, a faster reply — add up to a meaningful advantage over competitors.

What to prepare before we start

Before we start, it helps to gather a few things: access to your website analytics and ad accounts (if any), a list of your best-selling products or most profitable services, examples of competitors you admire or worry about, and any brand guidelines. None of this needs to be perfect — we will help organise it.

How pricing works

Every proposal separates our fee from third-party costs such as ad spend, tools or creator fees, so you can see exactly where money goes. Reports then connect that spend to the outcomes we agreed at the start.

How it works

Choosing the right shopping ads feed diagnostics partner

Check how communication works. Will you get a named contact, regular reports in plain language and quick answers on WhatsApp? Many working relationships fail on communication rather than skill.

Insist on owning your assets — ad accounts, pages, websites, content and data. A trustworthy partner sets things up in your name so you keep everything if you ever change direction.

Common mistakes to avoid

Copying competitors blindly rarely works. Their margins, audiences and goals differ from yours. Use competitor research to find gaps and opportunities, not templates.

Ignoring follow-up wastes good marketing. Enquiries that wait hours for a reply convert far worse; a simple WhatsApp response routine often improves results more than extra spend.