The average value of each order.
Definition
The average value of each order.
Why it matters
Raising AOV improves profitability per customer.
How it works
AOV = revenue ÷ orders
Example
₹5,00,000 from 1,000 orders is ₹500 AOV.
Common mistake
Discounting so heavily that margin falls.
Using it in practice
Review AOV alongside related metrics rather than in isolation, and agree definitions across your team so reports stay consistent.
Need help putting this into practice?
Gravmo's team can plan and run this for you. See Shopify Marketing and SEO or message us on WhatsApp.
Ask on WhatsAppFrequently asked questions
Is AOV the most important metric?
No single metric tells the whole story; use it with business outcomes.
How often should we review AOV?
Monthly for most businesses, weekly during active campaigns.