A beauty-focused marketplace and retailer known for content and community. This guide covers what Indian brands need to know.
Who it suits
Beauty, personal care and wellness brands with clear claims and good reviews.
Getting set up
1. Apply through the brand partnership process. 2. Provide documentation. 3. Prepare content. 4. Plan launches.
Growing on Nykaa
Build reviews. Use creator content. Educate on ingredients. Participate in sales.
Advertising
Nykaa offers on-platform advertising and brand solutions.
Mistakes to avoid
Unsubstantiated claims. Weak content. Ignoring reviews.
Getting help
Gravmo can support setup, content, advertising and reporting so you can focus on product and operations.
Need help putting this into practice?
Gravmo's team can plan and run this for you. See E-commerce Marketplace Management or message us on WhatsApp.
Ask on WhatsAppFrequently asked questions
Is Nykaa right for my business?
Beauty, personal care and wellness brands with clear claims and good reviews.
How long until results?
Expect a few weeks for setup and several months to build momentum.