Ad spend divided by total sales.
Definition
Ad spend divided by total sales.
Why it matters
It shows advertising dependence.
How it works
TACoS = ad spend ÷ total sales × 100
Example
₹10,000 spend with ₹2,00,000 total sales is 5%.
Common mistake
Reviewing it too rarely.
Using it in practice
Review TACoS alongside related metrics rather than in isolation, and agree definitions across your team so reports stay consistent.
Need help putting this into practice?
Gravmo's team can plan and run this for you. See Amazon Store Setup and Marketing or message us on WhatsApp.
Ask on WhatsAppFrequently asked questions
Is TACoS the most important metric?
No single metric tells the whole story; use it with business outcomes.
How often should we review TACoS?
Monthly for most businesses, weekly during active campaigns.