The percentage of visitors who complete a desired action.
Definition
The percentage of visitors who complete a desired action.
Why it matters
It shows how effectively traffic turns into results.
How it works
Conversion rate = conversions ÷ visitors × 100
Example
30 enquiries from 1,000 visits is 3%.
Common mistake
Comparing rates across different traffic sources without context.
Using it in practice
Review Conversion Rate alongside related metrics rather than in isolation, and agree definitions across your team so reports stay consistent.
Need help putting this into practice?
Gravmo's team can plan and run this for you. See Conversion Rate Optimisation or message us on WhatsApp.
Ask on WhatsAppFrequently asked questions
Is Conversion Rate the most important metric?
No single metric tells the whole story; use it with business outcomes.
How often should we review Conversion Rate?
Monthly for most businesses, weekly during active campaigns.
