Meta's server-side method for sending conversion events.
Definition
Meta's server-side method for sending conversion events.
Why it matters
It improves data reliability.
How it works
Implemented via server, partner integrations or gateways
Example
Sending purchase events from your server.
Common mistake
Duplicating events without deduplication.
Using it in practice
Review Conversions API alongside related metrics rather than in isolation, and agree definitions across your team so reports stay consistent.
Need help putting this into practice?
Gravmo's team can plan and run this for you. See Facebook and Instagram Ads or message us on WhatsApp.
Ask on WhatsAppFrequently asked questions
Is Conversions API the most important metric?
No single metric tells the whole story; use it with business outcomes.
How often should we review Conversions API?
Monthly for most businesses, weekly during active campaigns.
