The average amount paid for each click.
Definition
The average amount paid for each click.
Why it matters
It affects how much traffic your budget buys.
How it works
CPC = spend ÷ clicks
Example
₹5,000 for 250 clicks is ₹20 CPC.
Common mistake
Optimising for cheap clicks rather than conversions.
Using it in practice
Review CPC alongside related metrics rather than in isolation, and agree definitions across your team so reports stay consistent.
Need help putting this into practice?
Gravmo's team can plan and run this for you. See Google Ads Management or message us on WhatsApp.
Ask on WhatsAppFrequently asked questions
Is CPC the most important metric?
No single metric tells the whole story; use it with business outcomes.
How often should we review CPC?
Monthly for most businesses, weekly during active campaigns.
