A short initial statement during a crisis.
Definition
A short initial statement during a crisis.
Why it matters
It shows responsiveness.
How it works
Acknowledge, commit to updates
Example
'We are aware and investigating.'
Common mistake
Saying nothing.
Using it in practice
Review Holding Statement alongside related metrics rather than in isolation, and agree definitions across your team so reports stay consistent.
Need help putting this into practice?
Gravmo's team can plan and run this for you. See Crisis Communications or message us on WhatsApp.
Ask on WhatsAppFrequently asked questions
Is Holding Statement the most important metric?
No single metric tells the whole story; use it with business outcomes.
How often should we review Holding Statement?
Monthly for most businesses, weekly during active campaigns.