An audience similar to your existing customers.
Definition
An audience similar to your existing customers.
Why it matters
It helps find new prospects.
How it works
Created from a seed audience
Example
Based on past purchasers.
Common mistake
Using poor-quality seeds.
Using it in practice
Review Lookalike Audience alongside related metrics rather than in isolation, and agree definitions across your team so reports stay consistent.
Need help putting this into practice?
Gravmo's team can plan and run this for you. See Facebook and Instagram Ads or message us on WhatsApp.
Ask on WhatsAppFrequently asked questions
Is Lookalike Audience the most important metric?
No single metric tells the whole story; use it with business outcomes.
How often should we review Lookalike Audience?
Monthly for most businesses, weekly during active campaigns.
