Your share of mentions or visibility compared with competitors.
Definition
Your share of mentions or visibility compared with competitors.
Why it matters
It indicates market presence.
How it works
Your mentions ÷ total category mentions × 100
Example
20 of 100 mentions is 20%.
Common mistake
Ignoring sentiment.
Using it in practice
Review Share of Voice alongside related metrics rather than in isolation, and agree definitions across your team so reports stay consistent.
Need help putting this into practice?
Gravmo's team can plan and run this for you. See Media Relations or message us on WhatsApp.
Ask on WhatsAppFrequently asked questions
Is Share of Voice the most important metric?
No single metric tells the whole story; use it with business outcomes.
How often should we review Share of Voice?
Monthly for most businesses, weekly during active campaigns.
