E-commerce Analytics and Cohort Reporting

What e-commerce analytics and cohort reporting involves

Setting up dashboards for revenue, cohorts, channels and products. It is part of Gravmo's E-commerce Growth Add-ons services and is typically requested by d2C brands, marketplace sellers and finance teams.

The work is scoped up front, with deliverables such as data integration, dashboard and cohort reports, and we report against measures like reporting time and decision speed so you can judge value clearly.

What's included

• Data integration
• Dashboard
• Cohort reports
• Training

Who it is for

• D2C brands
• Marketplace sellers
• Finance teams

How we measure it

• Reporting time
• Decision speed
• Data accuracy

Why e-commerce analytics and cohort reporting matters

Customers rarely buy from the first business they see. They compare, read reviews, ask friends and come back later. E-commerce analytics and cohort reporting helps you show up consistently across that journey, so you are remembered when the decision is finally made.

What to prepare before we start

You do not need a large team to work with us. Most clients nominate one decision-maker who can approve plans and content on WhatsApp within a day or two. Clear, quick approvals are one of the biggest drivers of results.

How pricing works

We prefer simple, transparent pricing: a clear list of what is included, a fixed fee, and no long lock-in for most services. If priorities change, we adjust the plan with you rather than keep delivering work that no longer fits.

How it works

Choosing the right e-commerce analytics and cohort reporting partner

Check how communication works. Will you get a named contact, regular reports in plain language and quick answers on WhatsApp? Many working relationships fail on communication rather than skill.

Insist on owning your assets — ad accounts, pages, websites, content and data. A trustworthy partner sets things up in your name so you keep everything if you ever change direction.

Common mistakes to avoid

Ignoring follow-up wastes good marketing. Enquiries that wait hours for a reply convert far worse; a simple WhatsApp response routine often improves results more than extra spend.

The most expensive mistake is scaling before tracking works. If calls, WhatsApp chats and form leads are not measured by source, budget decisions become guesses.