Comparing two versions to see which performs better.
Definition
Comparing two versions to see which performs better.
Why it matters
It supports evidence-based decisions.
How it works
Split traffic and compare results
Example
Testing two headlines.
Common mistake
Stopping tests too early.
Using it in practice
Review A/B Testing alongside related metrics rather than in isolation, and agree definitions across your team so reports stay consistent.
Need help putting this into practice?
Gravmo's team can plan and run this for you. See Conversion Rate Optimisation or message us on WhatsApp.
Ask on WhatsAppFrequently asked questions
Is A/B Testing the most important metric?
No single metric tells the whole story; use it with business outcomes.
How often should we review A/B Testing?
Monthly for most businesses, weekly during active campaigns.
