An HTML element indicating the preferred version of a page.
Definition
An HTML element indicating the preferred version of a page.
Why it matters
It consolidates duplicate signals.
How it works
<link rel="canonical" href="…">
Example
Filtered product URLs can point to the main category.
Common mistake
Canonicalising to redirected or noindexed URLs.
Using it in practice
Review Canonical Tag alongside related metrics rather than in isolation, and agree definitions across your team so reports stay consistent.
Need help putting this into practice?
Gravmo's team can plan and run this for you. See SEO Services or message us on WhatsApp.
Ask on WhatsAppFrequently asked questions
Is Canonical Tag the most important metric?
No single metric tells the whole story; use it with business outcomes.
How often should we review Canonical Tag?
Monthly for most businesses, weekly during active campaigns.
