Groups of related content linked to a pillar page.
Definition
Groups of related content linked to a pillar page.
Why it matters
They build topical authority.
How it works
Pillar page + supporting articles
Example
An SEO guide with related posts.
Common mistake
Weak internal links.
Using it in practice
Review Topic Clusters alongside related metrics rather than in isolation, and agree definitions across your team so reports stay consistent.
Need help putting this into practice?
Gravmo's team can plan and run this for you. See Content Marketing or message us on WhatsApp.
Ask on WhatsAppFrequently asked questions
Is Topic Clusters the most important metric?
No single metric tells the whole story; use it with business outcomes.
How often should we review Topic Clusters?
Monthly for most businesses, weekly during active campaigns.
