The goal behind a search query.
Definition
The goal behind a search query.
Why it matters
Matching intent is essential for ranking.
How it works
Informational, navigational, commercial, transactional
Example
'Best CRM for small business' is commercial intent.
Common mistake
Targeting transactional queries with blog posts.
Using it in practice
Review Search Intent alongside related metrics rather than in isolation, and agree definitions across your team so reports stay consistent.
Need help putting this into practice?
Gravmo's team can plan and run this for you. See SEO Services or message us on WhatsApp.
Ask on WhatsAppFrequently asked questions
Is Search Intent the most important metric?
No single metric tells the whole story; use it with business outcomes.
How often should we review Search Intent?
Monthly for most businesses, weekly during active campaigns.