An agreement to publish news after a set time.
Definition
An agreement to publish news after a set time.
Why it matters
It allows journalists to prepare.
How it works
Agreed before sharing details
Example
Launch news shared early under embargo.
Common mistake
Unclear timings.
Using it in practice
Review Embargo alongside related metrics rather than in isolation, and agree definitions across your team so reports stay consistent.
Need help putting this into practice?
Gravmo's team can plan and run this for you. See Product Launch PR or message us on WhatsApp.
Ask on WhatsAppFrequently asked questions
Is Embargo the most important metric?
No single metric tells the whole story; use it with business outcomes.
How often should we review Embargo?
Monthly for most businesses, weekly during active campaigns.
