A collection of materials for journalists.
Definition
A collection of materials for journalists.
Why it matters
It makes coverage easier.
How it works
Includes facts, images, bios and contacts
Example
A downloadable media page.
Common mistake
Outdated information.
Using it in practice
Review Press Kit alongside related metrics rather than in isolation, and agree definitions across your team so reports stay consistent.
Need help putting this into practice?
Gravmo's team can plan and run this for you. See Press Release Writing and Distribution or message us on WhatsApp.
Ask on WhatsAppFrequently asked questions
Is Press Kit the most important metric?
No single metric tells the whole story; use it with business outcomes.
How often should we review Press Kit?
Monthly for most businesses, weekly during active campaigns.
