Structured data that describes page content to search engines.
Definition
Structured data that describes page content to search engines.
Why it matters
It can enable rich results.
How it works
Added as JSON-LD using schema.org vocabulary
Example
Product schema can show price and availability.
Common mistake
Marking up content not visible on the page.
Using it in practice
Review Schema Markup alongside related metrics rather than in isolation, and agree definitions across your team so reports stay consistent.
Need help putting this into practice?
Gravmo's team can plan and run this for you. See SEO Services or message us on WhatsApp.
Ask on WhatsAppFrequently asked questions
Is Schema Markup the most important metric?
No single metric tells the whole story; use it with business outcomes.
How often should we review Schema Markup?
Monthly for most businesses, weekly during active campaigns.
