Reputation drives decisions for ngos and non-profit organisations. This guide covers practical PR and reputation steps.
What media looks for
Impact milestones and field stories suit national and regional media. Journalists want relevant, timely and verifiable stories.
Expert commentary
Position spokespeople on topics your customers care about, with accurate, useful insight.
Reviews and reputation
Ask satisfied customers for reviews, reply to every review professionally and fix recurring issues.
Prepare for issues
Write holding statements and an escalation plan before you need them. Follow FCRA rules for foreign contributions, show 80G/12A status accurately and obtain consent for beneficiary stories and images.
Measure reputation
Track coverage quality, review ratings, branded search and enquiry quality over time.
Need help putting this into practice?
Gravmo's team can plan and run this for you. See Media Relations or message us on WhatsApp.
Ask on WhatsAppFrequently asked questions
Can PR guarantee coverage?
No; editors decide. Strong stories improve the odds.
How long does PR take?
Expect several months of consistent effort.
