The average cost to generate one lead.
Definition
The average cost to generate one lead.
Why it matters
It is the primary metric for lead-generation campaigns.
How it works
CPL = spend ÷ leads
Example
₹20,000 for 100 leads is ₹200 CPL.
Common mistake
Ignoring lead quality.
Using it in practice
Review CPL alongside related metrics rather than in isolation, and agree definitions across your team so reports stay consistent.
Need help putting this into practice?
Gravmo's team can plan and run this for you. See Facebook and Instagram Ads or message us on WhatsApp.
Ask on WhatsAppFrequently asked questions
Is CPL the most important metric?
No single metric tells the whole story; use it with business outcomes.
How often should we review CPL?
Monthly for most businesses, weekly during active campaigns.