Showing ads to people who previously interacted with you.
Definition
Showing ads to people who previously interacted with you.
Why it matters
It recovers interested visitors.
How it works
Built from website, app or engagement audiences
Example
Showing ads to cart abandoners.
Common mistake
Excessive frequency.
Using it in practice
Review Retargeting alongside related metrics rather than in isolation, and agree definitions across your team so reports stay consistent.
Need help putting this into practice?
Gravmo's team can plan and run this for you. See Facebook and Instagram Ads or message us on WhatsApp.
Ask on WhatsAppFrequently asked questions
Is Retargeting the most important metric?
No single metric tells the whole story; use it with business outcomes.
How often should we review Retargeting?
Monthly for most businesses, weekly during active campaigns.
