Limiting how often a person sees an ad.
Definition
Limiting how often a person sees an ad.
Why it matters
It reduces fatigue.
How it works
Set in campaign settings
Example
Limit to a few times per week.
Common mistake
Ignoring creative fatigue.
Using it in practice
Review Frequency Capping alongside related metrics rather than in isolation, and agree definitions across your team so reports stay consistent.
Need help putting this into practice?
Gravmo's team can plan and run this for you. See Facebook and Instagram Ads or message us on WhatsApp.
Ask on WhatsAppFrequently asked questions
Is Frequency Capping the most important metric?
No single metric tells the whole story; use it with business outcomes.
How often should we review Frequency Capping?
Monthly for most businesses, weekly during active campaigns.
