Terms that prevent ads showing for irrelevant searches.
Definition
Terms that prevent ads showing for irrelevant searches.
Why it matters
They reduce waste.
How it works
Added at campaign or ad group level
Example
Adding 'jobs' for a service business.
Common mistake
Blocking relevant searches.
Using it in practice
Review Negative Keywords alongside related metrics rather than in isolation, and agree definitions across your team so reports stay consistent.
Need help putting this into practice?
Gravmo's team can plan and run this for you. See Google Ads Management or message us on WhatsApp.
Ask on WhatsAppFrequently asked questions
Is Negative Keywords the most important metric?
No single metric tells the whole story; use it with business outcomes.
How often should we review Negative Keywords?
Monthly for most businesses, weekly during active campaigns.