The percentage of impressions that lead to clicks.
Definition
The percentage of impressions that lead to clicks.
Why it matters
It indicates relevance of ads or listings.
How it works
CTR = clicks ÷ impressions × 100
Example
50 clicks from 2,000 impressions is 2.5%.
Common mistake
Chasing CTR with clickbait that hurts conversion.
Using it in practice
Review CTR alongside related metrics rather than in isolation, and agree definitions across your team so reports stay consistent.
Need help putting this into practice?
Gravmo's team can plan and run this for you. See Google Ads Management or message us on WhatsApp.
Ask on WhatsAppFrequently asked questions
Is CTR the most important metric?
No single metric tells the whole story; use it with business outcomes.
How often should we review CTR?
Monthly for most businesses, weekly during active campaigns.