Experience, Expertise, Authoritativeness and Trustworthiness — concepts in Google's quality rater guidelines.
Definition
Experience, Expertise, Authoritativeness and Trustworthiness — concepts in Google's quality rater guidelines.
Why it matters
It reflects what Google considers helpful, reliable content.
How it works
Not a single score; shown through accurate content, credentials and reputation
Example
A doctor-reviewed health article with clear authorship demonstrates E-E-A-T.
Common mistake
Treating it as a checklist of badges.
Using it in practice
Review E-E-A-T alongside related metrics rather than in isolation, and agree definitions across your team so reports stay consistent.
Need help putting this into practice?
Gravmo's team can plan and run this for you. See Content Marketing or message us on WhatsApp.
Ask on WhatsAppFrequently asked questions
Is E-E-A-T the most important metric?
No single metric tells the whole story; use it with business outcomes.
How often should we review E-E-A-T?
Monthly for most businesses, weekly during active campaigns.
